{"id":153,"date":"2014-02-25T22:07:09","date_gmt":"2014-02-26T01:07:09","guid":{"rendered":"https:\/\/www.am3solucoes.com.br\/blog\/?p=153"},"modified":"2021-10-28T10:54:18","modified_gmt":"2021-10-28T13:54:18","slug":"como-obter-sucesso-na-black-friday","status":"publish","type":"post","link":"https:\/\/www.am3solucoes.com.br\/blog\/como-obter-sucesso-na-black-friday\/","title":{"rendered":"Dicas para sua empresa obter sucesso na Black Friday"},"content":{"rendered":"<h5><span style=\"color: #808080;\">A Black Friday j\u00e1 ultrapassa a marca de 1 bilh\u00e3o de reais em vendas em um \u00fanico dia e n\u00e3o para de crescer.<\/span><\/h5>\n<p>Inspirado na Black Friday norte-americana, onde as empresas ofertam produtos com descontos a perder de vista, o mercado brasileiro nos \u00faltimos anos vem tentando incorporar este evento em seu calend\u00e1rio e a cada ano que passa ele ganha mais for\u00e7a. Mas como elaborar uma estrat\u00e9gia para <a href=\"https:\/\/am3solucoes.com.br\/blog\/as-4-tendencias-que-impactarao-o-consumo-em-2016\/\">aumentar as vendas<\/a> e evitar frustra\u00e7\u00f5es?<\/p>\n<p>Um planejamento estrat\u00e9gico mal desenvolvido pode n\u00e3o s\u00f3 gerar frustra\u00e7\u00f5es como tamb\u00e9m atrapalhar as vendas de Natal. \u00c9 preciso refletir sobre os objetivos intr\u00ednsecos de cada evento.<\/p>\n<p><!--more--><\/p>\n<p>Na Black Friday o objetivo \u00e9 vender aqueles produtos que ser\u00e3o substitu\u00eddos por vers\u00f5es atualizadas e com isso recompor o <a href=\"https:\/\/am3solucoes.com.br\/blog\/o-que-e-gestao-financeira\/\">fluxo de caixa<\/a> e diminuir as despesas referentes ao <a href=\"https:\/\/am3solucoes.com.br\/blog\/dicas-para-manter-seu-estoque-organizado\/\">estoque<\/a>.<\/p>\n<p>J\u00e1 no Natal o apelo \u00e9 mais emocional. As pessoas s\u00e3o contagiadas pelo simbolismo e costumam comprar melhores presentes. Apostar em novidades e produtos mais sofisticados \u00e9 uma boa estrat\u00e9gia.<\/p>\n<blockquote><p><em>&#8220;Planejar a participa\u00e7\u00e3o na Black Friday \u00e9 fundamental. Aproveite a m\u00eddia espont\u00e2nea do evento e estabele\u00e7a o mix de produtos que ser\u00e3o ofertados, definindo a faixa de descontos que ser\u00e1 oferecida para cada categoria. Este \u00e9 um momento importante para manter e conquistar novos clientes&#8221;, <\/em>afirmou, em nota, o diretor-superintendente do Sebrae-SP, Bruno Caetano.<\/p><\/blockquote>\n<p>Assim, a base do planejamento deve considerar os objetivos intr\u00ednsecos de cada evento para garantir uma boa competitividade e chances maiores de sucesso.<\/p>\n<p>O Sebrae-SP preparou uma cartilha com oito dicas para aproveitar a Black Friday.<\/p>\n<p><strong>Confira:<\/strong><\/p>\n<p><strong>1 \u2013<\/strong> Defina se a participa\u00e7\u00e3o ser\u00e1 virtual, no ponto f\u00edsico ou em ambos<\/p>\n<p><strong>2 \u2013<\/strong> Jamais crie falsas promo\u00e7\u00f5es ou conceda descontos irris\u00f3rios<\/p>\n<p><strong>3 \u2013<\/strong> Capriche na comunica\u00e7\u00e3o da vitrine: \u00e9 mais f\u00e1cil vender o que est\u00e1 exposto<\/p>\n<p><strong>4 \u2013<\/strong> Aproveite para ampliar sua base de clientes e desenvolva um cart\u00e3o de fidelidade<\/p>\n<p><strong>5 \u2013 <\/strong>Use cores mais vibrantes no interior da loja: elas transmitem a\u00e7\u00e3o e alegria<\/p>\n<p><strong>6 \u2013<\/strong> Utilize as redes sociais para vender mais<\/p>\n<p><strong>7 \u2013<\/strong> O processo de checagem das compras virtuais deve ser o mais r\u00e1pido e eficiente poss\u00edvel<\/p>\n<p><strong>8 \u2013<\/strong> N\u00e3o se esque\u00e7a de que a Black Friday \u00e9 a promo\u00e7\u00e3o de apenas UM dia.<\/p>\n<p>Agora que voc\u00ea j\u00e1 pode fazer um melhor planejamento para a Black Friday m\u00e3os \u00e0 obra, pois j\u00e1 \u00e9 esta semana.<\/p>\n<p>Nada como um software para\u00a0lhe auxiliar e garantir maior controle e agilidade nos processos da sua empresa. N\u00e3o possui nenhum sistema ainda? <a href=\"https:\/\/www.am3solucoes.com.br\/contato\">Entre em contato conosco e fa\u00e7a seu or\u00e7amento<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday j\u00e1 ultrapassa a marca de 1 bilh\u00e3o de reais em vendas em um \u00fanico dia e n\u00e3o para de crescer. Inspirado na Black Friday norte-americana, onde as empresas ofertam produtos com descontos a perder de vista, o mercado brasileiro nos \u00faltimos anos vem tentando incorporar este evento em seu calend\u00e1rio e a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.7) - 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